Data protection is a matter of trust and we would like to reassure you that your data are in good hands with us. The protection and legally compliant collection, processing and use of your data is an important matter to us, so that your privacy is respected.

To make you feel safe when visiting the ˝PV Shop˝ online shop, this Data Protection and Privacy Policy will inform you about:

  • what data we collect when you use the ˝PV Shop˝ online shop;
  • the purpose for which we collect your data;
  • your rights and settings options, in particular how you can object to your data being processed and how you can withdraw any consents you may have given.


  1. What data we collect

1.1 When you visit our website

You can visit the ˝PV Shop˝ online shop without providing information about yourself. In that case, we will collect the technical access data that your browser will transmit automatically to our server when you browse our websites. Access data include the following information, in particular:

  • Time and date of access
  • Address of the accessed website and of the accessing website
  • Content of the Request (addresses and names of the requested files)
  • Information on the browser and operating system used (versions, language settings)
  • Online identification data (e.g. IP address, device identification, session IDs)
  • Error messages, where applicable (if the requested content cannot be displayed)
  • Last visited page from where you were redirected to a page of the ˝PV Shop˝ online shop via a link

When visiting our website, your access data will be automatically stored in our server’s log files and subsequently anonymized by abbreviating or deleting your IP address. It will then no longer be possible to draw conclusions as to your person based on the server log files.

Moreover, when you visit the ˝PV Shop˝ online shop we will also collect such data that you provide directly by using the functions provided. We will, for example, learn about the products that you are interested in when you put an item on the wish list or use the search function.

1.2 When you register for a ˝PV Shop˝ account

Of course, you do not have to create a personal ˝PV Shop˝ account but can shop as a guest in our ˝PV Shop˝ online shop. However, registration with our online shop can make future shopping with us easier and provide a more customized, simpler shopping experience. For example, your address data, payment methods, and delivery service provider are pre-selected for your next order. For example, we can store the data related to your account (e.g. order data and wish lists contents as well as the products you have viewed) in our customer database and use such connected data to show you personalized product recommendations and more relevant search results that are geared towards your former shopping interests.

If you register for a ˝PV Shop˝ account, we will provide you with direct password protected access to your master data (e.g ˝PV Shop˝ customer number, name, address, date of birth, telephone number, e-mail address, payment data), order data (ordered products, item numbers, size information), and other information (e.g. wish list products) stored by us. Normally, any mandatory information required for registration is marked separately, e.g. with an asterisk (“*”). If we are asking for optional information, we will inform you about why we are collecting such information. For security reasons, we will also briefly store your IP address used during registration.

You can delete your ˝PV Shop˝ account and any data stored therein at any time. To do so, please send us an informal notice (e.g. via e-mail) to or use our contact form. Please note: Deletion of your account does not automatically extend to the order processes and the personal data stored for this purpose.

1.3 When you place an order with the ˝PV Shop˝ online shop

We will collect data about the products you order or store on your wish list. We will also store data that accrue directly in connection with the execution of your orders. Order data include the following, in particular:

  • Information on the products ordered, such as item numbers and size
  • Email adress
  • Invoice and delivery address
  • Payment data
  • Information on payment behavior and creditworthiness data that we may receive from credit agencies about you
  • Details on returns and complaints (e.g. reasons for return, notice of defects)
  • Order numbers
  • Shippers’ tracking numbers (e.g. DHL International)

Even if you place several orders as a guest and use identical master data, our systems will keep your data in a uniform customer data record to facilitate maintenance of our customer database. If you use such master data at a later point in time to register for account we can link your customer data record to your account to enable you to access your former orders.

1.4 When you contact us

We will collect the communication data that accrues when you contact us via a contact form on our website, via email, or other means. Depending on the channel you use, this may comprise for example your contact details (e.g. your email address) and the contents of your message.

We will also use the offers provided by social networks such as Facebook, Instagram, and Twitter to interact with our customers. Please note that ˝PV Shop˝ has no influence on the social networks’ terms of service or their data processing practices. So please make sure to carefully check the personal information that you provide us with through social networks.

  1. For which purposes will by data by used by ˝PV Shop˝?

2.1 Provision of the ˝PV Shop˝ online shop

When visiting the ˝PV Shop˝ online shop websites, we will process the access data, server log files, and cookies that accrue in this context to provide you with our website and the contents and functions called up by you and to ensure stability and safety for our IT systems and databases.

2.2 Contract performance, in particular purchasing process

We process your data in order to perform the contracts that we have concluded with you and to render the services you have requested. The purposes are based primarily on the specific contract contents or purpose of the services you have requested.

You may find further details on the purposes of processing in the respective contract documents and terms and conditions.

Examples include:

  • Set-up and provision of your account
  • Performance of purchase contracts
  • Performance of sweepstakes and promotions
  • Non-promotional communication with you (e.g. safety information and changes related to contracts)

2.3 Personalization of the ˝PV Shop˝ online shop

Information that we receive from you helps us to consistently improve your shopping experience and our service and to design it to be more customer-friendly and individual for you. The information transferred by you and automatically generated information (e. g. access, master, and order data, as well as search entries and wish list products) are therefore used to personalize the contents in the ˝PV Shop˝ online shop based on your interests and needs derived therefrom. We can thus make it easier for you, for example, to find products that are relevant for you more quickly (we can, for example, show products in the search results first that match the products saved in your wish list or that match categories that you select particularly often).

We also use this information for individual product recommendations, to the extent that they are part of our personalized service offers (e. g. ˝PV Shop˝ customer account, ˝PV Shop˝ newsletter, and consultation services, for example in connection with the ˝PV Shop˝  style guides and our Click&Collect) or subject of our advertisement directly addressed to you.

For example, we regularly send our existing customers e-mail advertisements comprising personalized offers within the scope permitted by law which we select based on your previous orders (unless you objected to this).

2.4 Customer service and communication under existing customer relationships

We will process your data as part of our customer service. This will include the following, for example:

  • Processing of your concerns and requests by our ˝PV Shop˝ customer service
  • Non-promotional communication with you (e.g. safety information and technical support)

2.5 Payment processing

Depending on the payment method agreed, the data necessary for payment processing (e.g. direct debit or credit card data) will be passed on to the respective payment service provider. Some of the payment service providers will collect such data on their own authority, in which case their respective privacy notices will apply.

Your card data will be stored in encrypted form on our behalf for a period of 36 months so that you do not have to enter your card data every time you place an order. For each credit card used by you, providers will issue us an individual pseudo-card number for your stored credit card, which only includes the last three digits of your real credit card number. By indicating the three digits of your actual credit card number, this allows us to give you the option of paying with your last used credit card during the next payment process, without us storing your real credit card data or this having to be transferred to us again by providers within the context of the payment process. Thus, you will only need to enter the security number, which is transferred to providers. This approach increases the protection of your credit card data, which can remain secured by providers throughout the entire process. This process fulfills the requirements of the payment card industry data security standards (PCI DSS provisions). If you choose to pay by this credit card, we will only transfer the pseudo-card number and the security code in encrypted form to providers, whereby providers will then identify which credit card number saved on the system is to be charged based on the pseudo-card number.

2.6 Internal market research, optimization, and enhancement of our offer

We will use your access data and the data you provide (e.g. master data, order data, returns data) for internal statistical purposes and market research purposes. Prior to that we will pseudonymize or anonymize your data, for example by replacing your name and other data suitable for identification with random data.

That way we can learn, for example, which of our shop pages and products are particularly popular, which devices our customers use in general, and which regions our website is accessed from. This information helps us to continuously optimize our existing offer and to develop new functions and services.

2.7 Google Analytics

Our website uses the web analysis function “Google Analytics” provided by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (“Google”). Google Analytics uses cookies valid for a period of 14 months to collect your access data when visiting our website. Google combines the access data on our behalf into pseudonymous user profiles and transmits them to a Google server located in the U.S. after first anonymizing your IP address.  Therefore, we cannot determine which user profiles are associated with a specific user. This means that we can neither identify nor determine how you use our website based on the data collected by Google. Google has moreover submitted to the EU-US Privacy Shield in case that personal data is to be transmitted to the U.S. in exceptional cases. Google has thus undertaken to guarantee the European data privacy principles and the present data privacy level also during data processing in the U.S.

Google will use the information collected through cookies on our behalf to analyze use of our website, to compile reports on the website activities, and to provide other services relating to website use and Internet use for us. You may also find further information in the Google Analytics Privacy Policy.

You can object to such web analysis by Google at any time by using one of the following options:

  1. You can set your browser to block Google Analytics cookies.
  2. You can adjust your Google ads settings in Google.
  3. You can use an opt-out cookie by clicking here: Google Analytics Opt-out
  4. You can install the opt-out plugin provided by Google under in your Firefox, Internet Explorer, or Chrome browser (does not work for mobile devices).
  1. For how long will my data be stored?


Unless otherwise provided herein, your data will be stored only for as long as necessary to fulfill our contractual or statutory obligations or the purposes for which the data was originally collected or for as long as we have a legitimate interest in storing such data.

In all other cases your personal data will be deleted, except for such data that we must keep to comply with statutory retention periods. However, in such cases we will restrict data processing, i.e. your data will only be used to comply with statutory obligations.

Even if your data is not subject to statutory retention obligations, we may refrain from deleting your data in cases permitted by law and restrict its processing instead. This may apply, in particular, in those cases where the data concerned may be required for further contract processing or to assert rights or for legal defense purposes. The duration of restriction of processing will depend on the statutory limitation periods.

You may contact our data protection officer at any time to exercise your statutory data protection rights described hereinafter.

3.1 Data security

We have adequate technical measures in place to ensure data security, in particular to protect your data against risks during data transmission as well as against unauthorized access by third parties. These measures will be adjusted from time to time in line with the state of the art. To secure the personal data you provide on our website we use transport layer security (TLS) which encrypts the data you provide.

  1. Changes to this Data Protection and Privacy Policy

We will update this Data Protection and Privacy Policy occasionally, for example when we adjust our website or when the statutory or official provisions change. Material changes will be documented in this Data Protection and Privacy Policy, and we will procure our customers’ consent, if necessary.